Still not convinced? Have a look at the statistics.
The graph on the left shows the correlation between Facebook Check-ins and organic reach on Facebook.
As you can see both trend lines are very close to each other.
What does that mean? It tells us that check-ins are responsible for a boost in organic reach.
Why is this important? Simple, higher organic reach means more people see your brand (location), and because it’s through a check-in of a friend it is also trustworthy, like a word of mouth recommendation.
We have tested our WiFi in a popular Pub in Toronto.
Three weeks before installing our Social WiFi they had 8000 organic views (Facebook users seeing their brand).
Three weeks after installing, we boosted the views to almost 17,000 per week!
These results are very typical. Al the venues using KiWi Social WiFi have doubled their engagement.
Contact us if you want to learn more.
See Why KiWi Social WiFi is a Must-Have in Today’s Market
85% of fans of brands on Facebook recommend brands to others. (Syncapse)
43% of consumers are more likely to buy a new product when learning about it on social media. (Nielsen)
77% of consumers are more likely to buy a new product when learning about it from friends or family. (Nielsen)
81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Market Force)
79% of U.S. consumers who’ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives. (Market Force)
49% of U.S. consumers say friends and family are their top sources of brand awareness, up from 43% in 2009. (Jack Morton)
Don’t Think It’s Important? Think Again.
The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)
62% of marketers said social media became more important to the marketing campaigns in the last 6 months. (State of Inbound Marketing, 2012)
Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)
As of July 2013, Facebook is the most popular social network in the United States. (Nielsen)